Sweety Sharma is an Assam based fashion designer. Having completed her fashion designing from JD Institute of fashion technology, she started her career in the year 2007 carving the fashion scenario with her versatile creation as a fashion designer. Her first venture apart from being a designer is to associate with Mega Entertainment. Her achievements include showcasing her collection at the Asian Designer Week 2017.
Sweety Sharma, celebrating the magnum opus of northeast traditional weave in her garments. She captivatingly has fused some exquisite piece of India’s dying traditional fabrics crafts and weaves. Inspired by the multiculturalism found within her country. The fabric is sourced from weavers of northeast itself and therefore displays a charismatic combination of art and purity.
She started her career in the year 2007 carving the fashion scenario with her versatile creation as a fashion designer. Her first venture apart from being a designer is to associate with Mega Entertainment.
She has a top-level label position with Indian/Western modern touch and extends/incorporate vibrancy, dynamism to ethnic wear and Indo-western matching next generation taste. This defines her work, taste, and experience across multiple platforms in the country.
ABOUT COLLECTION: Label of silk India fashion weaver industry village economic development inspiring rural women empowerment handloom textile design & handicraft incredible India colors of northeast unveiling the western collections.
INSPIRATION: Sweety takes inspiration from all the weavers of Assam seeking escape from the real world of silk, featuring the history of Assam.
Assam is a good source of producing Gold Muga silk which is a wonderful gift of nature. Muga silk is the product of the silkworm endemic to Assam. It is extracted from species of insect and not found anywhere in the world except Indian North Eastern region.
Muga silk is the pride of Assam and choice of the designer which is provided to the customer worldwide. The silk produced is known for its glossy fine texture and durability. It was previously reported that muga silk cannot be dyed or bleached due to “low porosity”, but this is incorrect; muga takes dye like any other silk. This silk can be hand-washed with its lustre increasing after every wash.
The silk industry of Sualkuchi situated on the North bank of the mighty Brahmaputra at a distance of 30 km West of Guwahati. The Hand-loom industry of Sualkuchi encompasses cotton textile, silk textile as well as Khadi cloth which are, in fact, traditional cloth endowing high social and moral value in and outside the state. However, Sualkuchi is well known for silk textiles both mulberry and muga silk. In fact muga, “the golden fibre” is produced only in Assam and it has also tremendous export potentiality. Such activities are intimately linked with the culture and tradition of the Assamese people since long past.
Her target is to deliver that high-quality Gold muga silk weaving by handloom and textile traditional at the world platform.
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